The status quo bias is a cognitive bias which leads people to prefer that things remain the same, or that things change as little as possible, if they absolutely must be altered. This cognitive bias plays a role in a number of fields, including economics, political science, sociology, and psychology, and numerous studies have been conducted on the status quo bias to look at ways in which this bias influences human behaviour. By being aware of the role that the status quo bias plays in their own lives, people can take steps to reduce the influence of this bias on their decision making.
While the status quo bias can provide a certain amount of self-protection by encouraging people to make safer choices, it can also become crippling, by preventing someone from making more adventurous choices. Like other cognitive biases, this bias can be so subtle that people aren’t aware of it, making it hard to break out of set patterns.